Showing posts with label Important. Show all posts
Showing posts with label Important. Show all posts

Why is Sports Psychology So Important in Sports Today?

Monday, October 25, 2010


Image : http://www.flickr.com


No one really talked about applied sport psychology until recently, but it has been known in one form or another for almost as long as people have played professional sports. It used to be called gamesmanship. Basically, in its most basic form, it is about psyching out your opponents while building yourself up. Sports psychologists talk about the importance of being in the zone and of creating an intimidating presence on the field. Once you have the momentum, as long as you can stay with it you can usually win. Although there are games that are a tossup until the very last moment, many games are decided within the first few minutes of play. What decides these games?

The psychology of sports is interesting not only to professional athletes, but to anyone with an interest in the mind, especially if they are into the psychology of peak performance. You see, it involves many elements. Part of it is about competitive thinking, but it starts way before the teams get to the field. In essence, sports psychology is about winning, and winning requires dedication at every stage of the game.

If you wait until you play a match to apply the principles of sports psychology, you probably won't do really well. Before that point, you need to have a winning attitude or else you will not be prepared. Training is one of the most important and difficult areas to apply to it. You have to keep your energy up each and every moment of each and every practice, or you will not be able to win. This requires all kinds of mental tricks. Sports training methods, in fact, involve many psychological techniques such as visualization, the chanting of positive phrases to create a positive attitude, and even meditation to enhance focus.

Although it is a new field, the opportunities for people with sports psychology degrees are growing every day. Many of the most successful teams in professional sports employ sports psychologists, and although they get very little of the glory, they are instrumental behind the scenes. Sports psychology is no longer a set of folksy tricks used by athletes to intimidate each other. Instead, it is an essential component of athletic training, athletic matches, and an athletic lifestyle. The psychology of sport and exercise is even used in gyms to help normal everyday people with their workout routines. Once you become aware of psychology sports, you can see it everywhere.

Video Is a Very Important Tool in Your Social Media Arsenal

Wednesday, September 22, 2010


Image : http://www.flickr.com


My organization sets up and facilitates social media campaigns for hundreds of corporate clients. I can tell you that it is very important and will provide you with the online recognition and credibility that you deserve.

You want to be able to achieve excellent online coverage by having a presence on many different social media sites as well as many different types of these sites. Releasing targeted and optimized content across your campaign is what will result in the information posted on your social media sites appearing on Google searches.

This can be achieved through articles and video. Video is really important because video enables you to use sites like YouTube, Flickr, Multiply and more...These sites only allow you to post video or images and get excellent Google rankings and so you cannot afford, not to be there.

There are many types of video you can use and release across your social media such as video blog, digital short commercials, video presentations, video demos of products and services and more....
In past articles we have discussed that content is king. Just because you may want to have video content for your social media, does not mean you should just shoot a video blog in your office (as an example) and throw it up online.

Everything you release to the public is a form of communications, is public relations material and should be conducive with your level of professionalism and your brand, even if the topic is personal in nature.

It makes good sense to use the services of a creative production house that specialized in corporate video production for these purposes. We use a video production shop downtown, Ontrack Communications. It is quite affordable and well worth the money to have your video shot and edited by a professional.

For more information on Social Media and Video blogs, digital video commercials, video presentations etc... visit http://www.assureassess.com.